As part of its new strategy, Berggren is strengthening its IP consulting business with the appointment of Satu Maaranen as VP of Strategy & IP Consulting, starting on April 7. Satu brings with her over 20 years of experience in expert advisory services delivering strategic and business-driven solutions. She has a strong background in developing, selling, and implementing services across a wide range of industries.
Her expertise in technology and business innovations – spanning from deep-tech startups to large international corporations – supports Berggren’s goal to enhance advisory services related to the strategic management of IP assets. In her new role, Satu will focus especially on business-driven consulting and deepening client relationships.
“Satu will play a key role as we strengthen our position as a trusted advisor to executive teams and boards. Her arrival supports our goal to become more closely connected to our clients’ businesses and to develop our services in a more strategic direction.” –Mika Toikka, CEO, Berggren
A Strategy built on people
Satu says that Berggren’s new strategy and role especially inspire her because of two things that are important to her: clients and personnel. These values are strongly reflected in both the strategy and company culture. She believes that IP management offers significant opportunities for companies' strategic development – and that the role of IP should be more prominently featured in business-driven decision-making.
High-quality IP operations can, at best, provide valuable insights to support business strategy and be integrated into both short- and long-term corporate leadership. Driving this change is important to Satu.
Broad experience brings new perspectives
Satu brings with her extensive experience from various industries, client value development, and innovation. She says she is looking forward to sharing her expertise and learning from others – collaboration and open interaction are central values in her work.
“I hope there's a lot to draw from in my background. I believe that especially my broad perspective on business, innovation, and growth, as well as my experience in continuously improving client value, will bring fresh viewpoints on how we can become the most value-creating IP firm on the market and help our clients succeed. I'm excited to be designing and building something new together with Berggren’s top professionals.” –Satu Maaranen, VP of Strategy & IP Consulting, Berggren