Collaboration with Meira Oy

Long Traditions

Meira Oy is a Finnish food industry company known for its high-quality coffee, spices, and other food products. Our collaboration dates back to the 1980s when we began protecting Meira’s well-known brands and packaging.

Strengthening Partnership

Over the years, we have strengthened our partnership with Meira, safeguarding their valuable trademarks and designs. We have provided expertise in brand-related issues, due diligence tasks, and contract negotiations. We are particularly proud of our role in Meira’s product update; for instance, we were involved in protecting the golden elements of the Kulta-Katriina brand during its modernization, which has been widely recognized across Finland. We also developed a robust protection strategy in collaboration with Meira during the update of the new spice packaging, which proved to be extremely beneficial.

Meira’s Perspective

“Our long-standing cooperation with Berggren has worked exceptionally well. Communication with them is easy and smooth, and we can trust that our matters are in good hands.” – Sanna Kylmänen, Marketing Manager, Meira.

Looking to the Future

“Our collaboration with Meira has been long and fruitful. Every project we have undertaken with them has been a step forward towards an even stronger brand and protected business. Meira has been a valuable client for us, and we look forward to what the future holds.” – Paula de Andrés Gómez, EU Design Attorney, Berggren.

Meira Oy is part of the Italian Massimo Zanetti Beverage Group, which is one of the largest companies in the coffee industry in Europe and has become strongly international in recent years. In addition to Italy and Finland, the company has coffee roasting operations, e.g. in France, the Netherlands, the United Kingdom, Brazil, the United States and Australia. Worldwide, Massimo Zanetti Beverage Group operates in more than 100 countries. In 2021, the company's turnover was EUR 840 million and the number of employees was approximately 3,000.