IP strategy

An IP strategy answers questions such as which ideas are to be protected in the company and which are not, how comprehensive protection is built using different IP protection forms, why and to what extent IP rights are protected, and how to manage own IP portfolios. The strategy also includes the definition of IP risks and the objectives of risk management. The ultimate purpose of the IP strategy is to ensure that intellectual property rights bring the greatest possible benefit to the company, for example, as increased competitiveness in a certain market.

Berggren will work with you to develop an effective IP strategy to support your company's innovation activities, business model, internationalization, and growth pursuit. As part of the strategy, we help plan and organize IP processes sensibly. We also create trademark and brand strategies, which enable a company to support its brand asset management and development.

Benefits:

• Correctly targeted and high-quality IP investments
• Strengthening of business competitive advantages
• Effective risk management
• Smooth IP processes