Marketing and consumer protection

Advertising and marketing law expert services

Our attorneys specializing in IP and marketing law assist our clients in matters involving advertising, marketing, consumer law, as well as labelling and packaging of products. We review our clients’ advertisements and campaigns at an early stage to ensure compliance and to avoid problems. Our professionals provide practical and client-focused advice that takes into account the special requirements of each media channel, industry, or target group.

Examples of advertising and marketing assignments:

• Advertisements and marketing campaigns, sweepstakes, and giveaways
• Influencer and content marketing on social media
• The use of music, photographs, and other content in marketing
• Direct marketing
• Profiling and customer registers
• Packaging and branding
• Nutrition and health claims
• Assistance in proceedings involving public authorities (Valvira, Evira, Fimea, KKV)
• Collaboration, sponsoring, and other agreements related to marketing and advertising
• Representation in conflict resolution before the Market Court, the Council of Ethics in Advertising, and the Central Chamber of Commerce’s Board of Business Practice
• Legal needs in e-commerce and consumer protection
• Ensuring data protection management and compliance
• Domain strategies and domain-related dispute resolution
• Assisting clients with product safety related objections/inspections by authorities
• Assessing whether product information and labelling meet applicable regulation requirements
• Assessing technical dossier/other product information from the point of view of REACH requirements
• Advice/assistance with drafting sustainability policies